Posted by
chnmobilech on Tuesday, September 15, 2009 10:26:17 PM
the chief powerbroker
the summer of 2006, Hasidic newspapers in Williamsburg, Brooklyn, published a provocative series of China cell phone ads, seeking to launch an American version of the kosher cell phone. Before discussing the ads themselves, however, it is first important to appreciate their media context. Today, newspapers serve as a primary form of media for Hasidim in a way that they no longer do for many other Americans. Yet, over a century ago, when they initially appeared among the Yiddish reading public of Eastern Europe, newspapers represented the same kind of threat to Hasidic sensibilities that the Internet does today.9 Not only did newspapers introduce religious Jews to ‘‘foreign’’ ideas, in general, they also served as vehicles for political ideologies that draw large numbers of young people away from the Hasidic fold. It is not surprising, therefore, that it was the image of David Weiss Halivni reading a newspaper—rather than the Talmud or another China mobile phone (‘‘holy book’’)—that prompted his uncle to erupt in his anti-modern harangue. Although most Hasidic leaders at the beginning of the twentieth century condemned newspapers in toto for being a corrupting influence, after World War I, Avraham Mordechai Alter, the Gerer Rebbe, authorized the establishment of a Yiddish newspaper on the grounds that it was better for them to read a publication produced by the community itself than to turn to alternative, unregulated sources of information. As the leader of the largest Polish Hasidic group and the chief powerbroker in Agudas Yisrael, an Ultra-Orthodox organization that wielded significant political influence in interbellum Poland, Alter was uniquely positioned to introduce such a radical innovation. Nevertheless, as Zalman Alpert mobile phone has observed, many Hasidim initially responded toAlter’s decision with amarked lack of enthusiasm, feeling that itwas ‘‘like telling them to go out and buy unkosher meat’’